As a new business wanting to connect with their community, Roadside25 needed an outreach plan. Harp&Spice created a campaign for them where they would have a “slider of the month”, and for every slider ordered $1 will be donated to a local charity.

I was tasked with designing the campaign. I created a Word Burger, which can be used to advertise the campaign in addition to eight unique ads highlighting the burger of the month. Each ad would be visually similar, but with alternating background colors.

Campaign starts in May.

For this project I was hired by Harp&Spice (who did the marketing and event outreach) to design the conference wayfinding signage, Gala program, and Gala signage.

I was tasked with strengthening the event branding and branding the Gala as a separate event, but still part of the family.

A series of infographics summarizing the work accomplished by the programs of TDJF during 2024. I designed them to be versatile, for uses ranging from stakeholder presentations to social media.

UPD Consulting built a survey as a tool to assess Diversity, Equity and Inclusion (DEI) within an organization. We were hired by multiple clients to complete the assessment, and I was charged with designing the visualizations from the qualitative and quantitative survey results.

We created presentations to highlight the demographics of respondents, data about the organization, and key takeaways from the survey. Since there was so much data to absorb, catchy visuals were key.

I worked with data analysts to build the story based on what the data was telling us, and I created the visualizations to tell the story.

These examples are standalone slide samples of work from multiple projects.

For a few years I studied herbalism, and one year I decided to start making herbal remedies and selling them at the local farmers market in my town.

I branded my company with a logo that would be versatile along side hand-written information such as pricing and dates, and picked packaging that felt professional but approachable. I chose a broad color scheme, making it possible to brand each product individually while still maintaining the brand through the logo and typesetting.

The work included DIY package design as well as designing the booth display, including a banner and table elements.

Check out more on Instagram.

My love of vintage led me to start selling vintage at markets and fairs, and eventually led me to a consignment booth. I knew immediately that I wanted to name it “Cactus Jacket”, after a trip I took to the Saguaros where I came up with the idea to invent a jacket people could wear so that they could hug cactuses. Realizing this was a terrible idea, I repurposed the name for my vintage business.

My branding for Cactus Jacket included all DIY work. I designed the logo and had a stamp made for my tags which I hand-printed. The logo is designed to be used at two different angles, one upright and one at 45 degrees. The cactus jacket logo is designed to be used at any angle.

For my sign, I had a woodworker cut down a piece of black walnut to size with a curved corner, and I painted the logo on using stencils. Phase two would have been having a frame welded for the sign. Other design work included packaging pieces for shipping using coordinated paper, bakers string, washi tape, and handwritten notes.

See more on my Instagram page.

UPD is a consulting company specializing in the improvement of public sector organizations and education. My rebranding work consisted of a complete logo redesign with variations, new typography and colors, website refresh, brand standards, a style guide, and a massive icon library.

UPD wanted to convey that they are problem solvers, so I took pieces of a “u”, “p”, and “d” and brought them together like a puzzle to create the logomark.

Since the rebrand I have hosted regular refresher sessions to help everyone uphold the brand in their daily work, and been available for other brand management work.

Visit site: updconsulting.com

CBFF, an organization which stimulates inclusive economic growth in Baltimore, asked me to create a visual narrative of their acquisitions from 2016-2020. Instead of a report, we opted for a scrollable piece where readers could focus on one element at a time, or all of the elements, without a need for a linear progression. Many elements were needed to tell the story, including a map, photos, a timeline, and several data visuals. The challenge was utilizing all the pieces while creating a layout that would hold the viewers attention and not be too overwhelming.

Charles Village Exchange is a professional co-working space in Baltimore, MD.

Being close to a train track, it seemed fitting to use train related imagery, so I chose a steam whistle which evokes thoughts of movement. I wanted to create the feeling of a bustling, accomplished co-working space with the pairing of the train imagery.

Design work included logo development, design standards, interior environmental signage, promotion, and interior photography.

TXCSI is a group of thirteen school districts in Texas who are revamping their visions for their Science classrooms and developing action plans for implementing change so that every student is actively doing Science. 

I was hired to create their logo, where they specified wanting a reference to Texas. I chose the Texas star, since a star also symbolizes accomplishment, and paired it with a modified drawing of an atom.

I was later brought back to design a resources page for their website which is accessed by teachers and leaders who are working within the thirteen districts. The page is designed to provide assistance during the transition process through videos and documents.

City Education Partners is an organization working with public and private entities to help public schools excel in San Antonio. We worked on a rebranding together as they were beginning to expand; the perfect time for a rebrand!

Being a local organization, I chose a bookshelf with an iconic San Antonio building in the center; a way for people to know they are centered in San Antonio and Texas.

Work included a new logo, business cards, website guidance, a brand standards document, and Microsoft templates.

Brand development for a Baltimore-based interior design firm. 

I chose to draw a crown to reference their last name, using broad, bright brush strokes representing an artist’s paintbrush. The brush strokes speak to the creativity of their design work, while the bright magenta says they aren’t afraid to make bold design decisions.

Services included logo creation, business cards, and promotional items. We chose an unconventional color scheme for JKDS, using 12 different colors for the brand depending on JKDS' clientelle.

Brand development for a software development company.

Services included logo development, color scheme, and business cards.

Kibart Consulting Engineers needed an identity refresh. They had an outdated logo, and their marketing materials were produced in-house.

I strengthened their existing logo, color schemes, font choices, and tagline, making them more modern and approachable. By simply minimizing the amount of lines in their logomark and brightening the blue, I was able to keep their logo recognizable while still achieving their goal.

Design services included logo, tagline, design standards, printed collateral, folder system, event signage and environmental signage.

This letterpress holiday card doubled as a move announcement for a local PR and marketing firm. 

Design services included concept development and DIY production of the cards.

'It Takes 2' is a spouses account of his wife's battle with breast cancer.

Scope of work included cover design, book layout, and promotional materials.

www.spouses-story.com