CBFF, an organization which stimulates inclusive economic growth in Baltimore, asked me to create a visual narrative of their acquisitions from 2016-2020. Instead of a report, we opted for a scrollable piece where readers could focus on one element at a time, or all of the elements, without a need for a linear progression. Many elements were needed to tell the story, including a map, photos, a timeline, and several data visuals. The challenge was utilizing all the pieces while creating a layout that would hold the viewers attention and not be too overwhelming.

UPD is a consulting company specializing in the improvement of public sector organizations and education. My rebranding work consisted of a complete logo redesign with variations, new typography and colors, website refresh, brand standards, a style guide, and a massive icon library.

UPD wanted to convey that they are problem solvers, so I took pieces of a “u”, “p”, and “d” and brought them together like a puzzle to create the logomark. I selected a green to represent newness and freshness, and a dark blue and gray to speak to the seriousness of the work.

Since the rebrand I have hosted regular refresher sessions to help everyone uphold the brand in their daily work.

Visit site: updconsulting.com

TXCSI is a group of thirteen school districts in Texas who are revamping their visions for their Science classrooms and developing action plans for implementing change so that every student is actively doing Science. 

I was hired to create their logo, where they specified wanting a reference to Texas. I chose the Texas star, since a star also symbolizes accomplishment, and paired it with a modified drawing of an atom.

I was later brought back to design a resources page for their website which is accessed by teachers and leaders who are working within the thirteen districts. The page is designed to provide assistance during the transition process through videos and documents.

Canoles Roofing Company needed a logo that symbolized high-end, precise, quality work. I drew a roof and crafted it in negative space against a sun yellow circle. This is a work in progress; next up is business cards and signage.

Charles Village Exchange is a professional co-working space in Baltimore, MD.

Being close to a train track, it seemed fitting to use train related imagery, so I chose a steam whistle which evokes thoughts of movement. I wanted to create the feeling of a bustling, accomplished co-working space with the pairing of the train imagery.

Design work included logo development, design standards, interior environmental signage, promotion, and interior photography.

City Education Partners is an organization working with public and private entities to help public schools excel in San Antonio. We worked on a rebranding together as they were beginning to expand; the perfect time for a rebrand!

Being a local organization, I chose a bookshelf with an iconic San Antonio building in the center; a way for people to know they are centered in San Antonio and Texas.

Work included a new logo, business cards, website guidance, a brand standards document, and Microsoft templates.

Park Heights Renaissance (PHR) needed to create an image for the community of 30,000 and build trust in their organization through community outreach in order to carry out the master plan developed by the city.

 I built a visual identity which appeals to residents, developers, stakeholders, and government officials. The logo was also applied to the neighborhood by removing ‘renaissance’. I created the tagline, ‘Bold, New, Heights’ which was typeset and promoted throughout the neighborhood starting in June of 2010.

After Park Heights Renaissance was successfully branded, we focused entirely on community outreach and developed several initiatives surrounding the challenges and concerns of the neighborhood. The main initiatives were:

Park Heights Gateways: Park Heights has two large gateways which are relatively ignored. The gateway initiative is a fundraising endeavor to install fencing on the dangerous berm of Park Heights Avenue and line it with the tagline and student painted murals. 

Seal Up Campaign: Many of the vacant homes in Park Heights have sat empty for decades. In conjunction with the mayors new Vacants to Values program, the goal was to bring hope to the neighborhood by spray painting the tagline on the boarded up windows and doors. 

Library Lot: Park Heights is a neighborhood of 30,000 people with no library. We used a vacant lot to draw attention to the fact that land is being wasted and needs are going unmet. Just recently, a small library was built into one of the Elementary schools. 

Desire Paths: Park Heights has an abundance of Desire Paths, trails created by foot traffic rather than planning, and are used every day by residents on foot. Turning them into trails and beautifying large expanses of vacant fields with outdoor seating, gardens, etc. will promoting a sense of community. 

Summary of work for PHR: Comprehensive branding, collateral, stakeholders package, developers package, outreach materials for the community, interior and exterior environmental signage, organizing events, and launching the opening of an urban garden.

Brand development for a Baltimore-based interior design firm. 

I chose to draw a crown to reference their last name, using broad, bright brush strokes representing an artist’s paintbrush. The brush strokes speak to the creativity of their design work, while the bright magenta says they aren’t afraid to make bold design decisions.

Services included logo creation, business cards, and promotional items. We chose an unconventional color scheme for JKDS, using 12 different colors for the brand depending on JKDS' clientelle.

Brand development for a software development company.

Services included logo development, color scheme, and business cards.

Kibart Consulting Engineers needed an identity refresh. They had an outdated logo, and their marketing materials were produced in-house.

I strengthened their existing logo, color schemes, font choices, and tagline, making them more modern and approachable. By simply minimizing the amount of lines in their logomark and brightening the blue, I was able to keep their logo recognizable while still achieving their goal.

Design services included logo, tagline, design standards, printed collateral, folder system, event signage and environmental signage.

Clark Nexsen, a nationally renowned firm of Planners, Architects, Landscape Architects, and Engineers, was looking to broaden their clientèle within DC. They asked me to build a marketing campaign around their 90th anniversary, culminating in a party. 

I wanted this to be an educational piece celebrating DC, which in turn would convey to future clients that CN was truly involved in the city. Using it’s rich history as my inspiration, I created a campaign which divided a hand drawn map of Washington, DC into nine quadrants, one for each decade Clark Nexsen has been in business. Each quadrant highlights an important DC institution within that quadrant of the map, and the decade that institution was built corresponds to one of the 9 decades which Clark Nexsen has been in business.

The map was printed 36”x36” and mailed out as a party invitation to 100 people. The back was used to detail the information about the event as well as a providing a key to the details  about each institution highlighted on the map. 

Each quadrant was turned into an email blast, with one sent out every week, 9 weeks before the party. 

Scope of work included concept development, original illustration, email blast campaign, printed invitations, and event planning. 

Kibart needed a year-long 25th anniversary logo and marketing materials.  

Design work included creating a 25th anniversary logo, signage and invitation design. 

This letterpress holiday card doubled as a move announcement for a local PR and marketing firm. 

Design services included concept development and DIY production of the cards.

'It Takes 2' is a spouses account of his wife's battle with breast cancer.

Scope of work included cover design, book layout, and promotional materials.

www.spouses-story.com