For this project I was hired by Harp&Spice (who did the marketing and event outreach) to design the conference wayfinding signage, Gala program, and Gala signage.

I was tasked with strengthening the event branding and branding the Gala as a separate event, but still part of the family.

A series of infographics summarizing the work accomplished by the programs of TDJF during 2024. I designed them to be versatile, for uses ranging from stakeholder presentations to social media.

For a few years I studied herbalism, and one year I decided to start making herbal remedies and selling them at the local farmers market in my town.

I branded my company with a logo that would be versatile along side hand-written information such as pricing and dates, and picked packaging that felt professional but approachable. I chose a broad color scheme, making it possible to brand each product individually while still maintaining the brand through the logo and typesetting.

The work included DIY package design as well as designing the booth display, including a banner and table elements.

Check out more on Instagram.

My love of vintage led me to start selling vintage at markets and fairs, and eventually led me to a consignment booth. I knew immediately that I wanted to name it “Cactus Jacket”, after a trip I took to the Saguaros where I came up with the idea to invent a jacket people could wear so that they could hug cactuses. Realizing this was a terrible idea, I repurposed the name for my vintage business.

My branding for Cactus Jacket included all DIY work. I designed the logo and had a stamp made for my tags. For my sign, I had a woodworker cut down a piece of black walnut to size and I painted the logo on using stencils. Phase two would have been having a frame welded for the sign. Other design work included packaging pieces for shipping using coordinated paper and handwritten notes.

See more on my Instagram page.

For this project I worked with UPD Consulting who built an organization-wide survey. We created a presentation to highlight the demographics of the folks who responded the survey, as well as the key takeaways. Since there was so much data to absorb, catchy visuals were key.

We analyzed the survey responses using PowerBI. After analyzing the data from the survey, we worked to build the story based on what the data was telling us, and I created the visualizations to tell the story.

CBFF, an organization which stimulates inclusive economic growth in Baltimore, asked me to create a visual narrative of their acquisitions from 2016-2020. Instead of a report, we opted for a scrollable piece where readers could focus on one element at a time, or all of the elements, without a need for a linear progression. Many elements were needed to tell the story, including a map, photos, a timeline, and several data visuals. The challenge was utilizing all the pieces while creating a layout that would hold the viewers attention and not be too overwhelming.

UPD is a consulting company specializing in the improvement of public sector organizations and education. My rebranding work consisted of a complete logo redesign with variations, new typography and colors, website refresh, brand standards, a style guide, and a massive icon library.

UPD wanted to convey that they are problem solvers, so I took pieces of a “u”, “p”, and “d” and brought them together like a puzzle to create the logomark. I selected a green to represent newness and freshness, and a dark blue and gray to speak to the seriousness of the work.

Since the rebrand I have hosted regular refresher sessions to help everyone uphold the brand in their daily work.

Visit site: updconsulting.com

Charles Village Exchange is a professional co-working space in Baltimore, MD.

Being close to a train track, it seemed fitting to use train related imagery, so I chose a steam whistle which evokes thoughts of movement. I wanted to create the feeling of a bustling, accomplished co-working space with the pairing of the train imagery.

Design work included logo development, design standards, interior environmental signage, promotion, and interior photography.

TXCSI is a group of thirteen school districts in Texas who are revamping their visions for their Science classrooms and developing action plans for implementing change so that every student is actively doing Science. 

I was hired to create their logo, where they specified wanting a reference to Texas. I chose the Texas star, since a star also symbolizes accomplishment, and paired it with a modified drawing of an atom.

I was later brought back to design a resources page for their website which is accessed by teachers and leaders who are working within the thirteen districts. The page is designed to provide assistance during the transition process through videos and documents.

City Education Partners is an organization working with public and private entities to help public schools excel in San Antonio. We worked on a rebranding together as they were beginning to expand; the perfect time for a rebrand!

Being a local organization, I chose a bookshelf with an iconic San Antonio building in the center; a way for people to know they are centered in San Antonio and Texas.

Work included a new logo, business cards, website guidance, a brand standards document, and Microsoft templates.

Park Heights Renaissance (PHR) needed to create an image for the community of 30,000 and build trust in their organization through community outreach in order to carry out the master plan developed by the city.

 I built a visual identity which appeals to residents, developers, stakeholders, and government officials. The logo was also applied to the neighborhood by removing ‘renaissance’. I created the tagline, ‘Bold, New, Heights’ which was typeset and promoted throughout the neighborhood starting in June of 2010.

After Park Heights Renaissance was successfully branded, we focused entirely on community outreach and developed several initiatives surrounding the challenges and concerns of the neighborhood. The main initiatives were:

Park Heights Gateways: Park Heights has two large gateways which are relatively ignored. The gateway initiative is a fundraising endeavor to install fencing on the dangerous berm of Park Heights Avenue and line it with the tagline and student painted murals. 

Seal Up Campaign: Many of the vacant homes in Park Heights have sat empty for decades. In conjunction with the mayors new Vacants to Values program, the goal was to bring hope to the neighborhood by spray painting the tagline on the boarded up windows and doors. 

Library Lot: Park Heights is a neighborhood of 30,000 people with no library. We used a vacant lot to draw attention to the fact that land is being wasted and needs are going unmet. Just recently, a small library was built into one of the Elementary schools. 

Desire Paths: Park Heights has an abundance of Desire Paths, trails created by foot traffic rather than planning, and are used every day by residents on foot. Turning them into trails and beautifying large expanses of vacant fields with outdoor seating, gardens, etc. will promoting a sense of community. 

Summary of work for PHR: Comprehensive branding, collateral, stakeholders package, developers package, outreach materials for the community, interior and exterior environmental signage, organizing events, and launching the opening of an urban garden.

Brand development for a Baltimore-based interior design firm. 

I chose to draw a crown to reference their last name, using broad, bright brush strokes representing an artist’s paintbrush. The brush strokes speak to the creativity of their design work, while the bright magenta says they aren’t afraid to make bold design decisions.

Services included logo creation, business cards, and promotional items. We chose an unconventional color scheme for JKDS, using 12 different colors for the brand depending on JKDS' clientelle.

Brand development for a software development company.

Services included logo development, color scheme, and business cards.

Kibart Consulting Engineers needed an identity refresh. They had an outdated logo, and their marketing materials were produced in-house.

I strengthened their existing logo, color schemes, font choices, and tagline, making them more modern and approachable. By simply minimizing the amount of lines in their logomark and brightening the blue, I was able to keep their logo recognizable while still achieving their goal.

Design services included logo, tagline, design standards, printed collateral, folder system, event signage and environmental signage.

Clark Nexsen, a nationally renowned firm of Planners, Architects, Landscape Architects, and Engineers, was looking to broaden their clientèle within DC. They asked me to build a marketing campaign around their 90th anniversary, culminating in a party. 

I wanted this to be an educational piece celebrating DC, which in turn would convey to future clients that CN was truly involved in the city. Using it’s rich history as my inspiration, I created a campaign which divided a hand drawn map of Washington, DC into nine quadrants, one for each decade Clark Nexsen has been in business. Each quadrant highlights an important DC institution within that quadrant of the map, and the decade that institution was built corresponds to one of the 9 decades which Clark Nexsen has been in business.

The map was printed 36”x36” and mailed out as a party invitation to 100 people. The back was used to detail the information about the event as well as a providing a key to the details  about each institution highlighted on the map. 

Each quadrant was turned into an email blast, with one sent out every week, 9 weeks before the party. 

Scope of work included concept development, original illustration, email blast campaign, printed invitations, and event planning. 

Kibart needed a year-long 25th anniversary logo and marketing materials.  

Design work included creating a 25th anniversary logo, signage and invitation design. 

This letterpress holiday card doubled as a move announcement for a local PR and marketing firm. 

Design services included concept development and DIY production of the cards.

'It Takes 2' is a spouses account of his wife's battle with breast cancer.

Scope of work included cover design, book layout, and promotional materials.

www.spouses-story.com